Hey!

Welcome to the ‘Profit Boosting Pop-up Playbook’. This is the exact playbook we used to DOUBLE welcome flow conversion from 9.4% to 18.2% for one of our skincare brands.

<aside> ☝ Hit the top ‘Duplicate’ button in the top right corner to copy this playbook straight into your own Notion so you can own it forever.

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Let’s get into it!

1. What is Zero Party Data (and why should I care)?

There’s a lot of buzz around the concept of zero-party data collection recently…

But don’t let the jargon confuse you. For DTC brands, zero-party data is simply:

>> The data you collect about your prospect on your popup.

For most brands this is just:

1. Email address