<aside> ☝ Hit the top ‘Duplicate’ button in the top right corner to copy this playbook straight into your own Notion so you can own it forever.

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Hey!

Welcome to the third and final volume of the No Limit Email Split Testing Mastery Playbook.

If you’re following along with this course, you’ll already know how to test your pop-up (highest leverage) and your flows (next highest leverage) so now it’s time for the final flourishes. It’s time to test your campaigns.

In this mini-course you’ll find out:

• The 80/20 rule for testing that stops you from wasting your time chasing the wrong results
• How to bust the biggest bottleneck that’s holding back your campaigns
• Exact areas of your campaign to test so you see results

Now, let’s get straight into it…

(psstt… hit the little ▶ next to each heading to read more!)

1. Before we get going