Hey!
Welcome to the Ultimate Email Quality Assurance Checklist.
<aside> <img src="/icons/promoted_gray.svg" alt="/icons/promoted_gray.svg" width="40px" /> Before we start, hit the ‘Duplicate’ button in the top right corner to copy this playbook straight into your own Notion so you can own it forever.
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This is the exact checklist SOP we use with our brands to make sure our clients NEVER get sent work that makes us look bad.
If you’re a DTC brand or email agency partner then you can copy this SOP right into your business to stop you (or your team) ever sending having to send the dreaded ‘resend’.
<aside> ✅ I wrote this with an email agency in mind, but you can apply the principles to your specific agency.
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Let’s get into it!